SportonSpec founder Tim Underhill was invited onto the Halftime Snacks podcast recently to look into a sporting crystal ball and assess what 2021 and beyond holds for the live fan experience.
Hosted by Ronen Ainbinder the Halftime Snacks podcast features founders and executives working in the business of sport who all share a common interest in how technology and innovation will shape the sector going forward.
The podcast was an opportunity for Tim to share the SportonSpec philosophy that all sports are equal where live entertainment is concerned, and how a chance encounter with weightlifting at London 2012 was the perfect example of why people enjoy the unique shared experience of live sport.
Digging deeper the podcast explores how event holders are planning for a life post-Covid, when spectators can once again return to venues at scale, and the growing importance for sports to recognise the ‘Fluid Fan‘ (a phrase coined by the Sports Innovation Lab in the USA) and understand who they are, where they are and what they want in order to realise the huge potential of fluid fans to increase spectator numbers beyond existing diehard fans.
Looking ahead to 2021 and action on home soil, the long-awaited cricket debut for The Hundred, a new team-based Racing League in horse racing and rugby league breaking new ground with the Rugby League World Cup 2021 were all examples of events looking to grow their audience beyond traditional fanbases.
Also on the podcast an exclusive as SportonSpec prepares to launch its new #DITL ‘Day in the Life’ series with a focus on netball and London Pulse as they gear up for a new Netball Superleague season, not to mention how Tim is the only person Ronen has met (or is ever likely to meet) to have experienced all three sports of drone racing, chessboxing and roller derby in the flesh.
All that and more in less than 30 minutes!
LISTEN TO THE FULL INTERVIEW ON THE Halftime Snacks podcast.